oO$Oo

a guy i know got me in to be seen for an industrial with a "revolutionary" carpet company. i talk a lot of smack about these client training videos. they wanted to make sure i knew how to use a teleprompter. what, you mean can i read? out loud?
i hope to god i can.
so i went and met the producers and they were super cool. they actually read my resume. and asked questions about work i had done. they hadn't heard of UCB even though they were a company from nyc. but still, they were super cool.
then i come to realize the carpet company is interface. they were profiled in the documentary the corporation because their founder and chairman is ray anderson. he is one of the shining examples of what happens when textile industry leaders take responsibility for their actions. they actually run analyses on sustainability within their industry.
when anderson realized that as the world's leading carpet manufacturer that they were too efficient at creating poisons he used his degree from georgia tech to devise a new type of carpet that doesn't use glue.
this is one of the few times that i could do a coporate industrial and actually feel 100% secure that the client wants to make the world a better place. although his maniacal "coast to coast carpeting" of the entire world scheme means we'll see a rise in static electricity zapping accidents.
if you haven't seen the movie (i know it's friggin 3+ hours long) you should check it out. it raises a lot of great questions about privatization of natural resources and the general advertising malaise that has settled over the world. and it was made by canadians.