Monday, July 11, 2005

eternal marketing4life

i did not go to an audition today at 1 pm. my agent said it would be intense. it demanded tears. if i could not reach that degree of acting, they'd understand if i said no.
i read the script. a college-aged dude with all the pressures of success weighing on him so hard he can't cope. he has a gun in his lap.
this was something i should do. a psa on getting help. cool. my mom related a story only yesterday about a schoolmate of ours committing suicide last week. my big brother, my grandfather, grandfather's uncle, all did themselves in for various reasons. i've wrestled with it. yes. this would be a helpful, selfless acting gig.
it's about an hour before the audition. i take another look at the copy. it says teen-aged college student. out of concern that i don't look that young anymore i check out their website for the "who cares" spot. let's find a bit more info. on their demographic.
a smiling middle-aged white guy? smooth voice. talking about a campaign. click thru the tv ads on sex and drugs. no mention of education, rehabilitation. before i ever saw the word 'mission' i knew:
this is a campaign for christ.
it's mostly ads. a multi-tiered company here in atlanta called inovaone is the go-to headquarters.
all they really have to say about the "who cares" campaign is this:
we need everyone's help to make this the greatest media campaign ever delivered to north america to reach people in need.
those are pretty high goals: the greatest media campaign ever in north america? how about a suicide hotline? see any links to drug clinics or women's shelters? herm...
i called steve sanford at inovaone to find out how to get involved. there was no answer.


Blogger maryk said...

Oh jesus! I see what you mean. Those are awful.

7/13/2005 12:01 AM  
Anonymous Anonymous said...

WWJD? The whole idea makes me want to eat my gun.

7/23/2005 11:48 PM  
Anonymous Anonymous said...

Don't you get it? Inovaone is selling's a media campaign. Media. They will probably win some awards for their heart-warming campaign and yet will probably not help anyone. Then again, as long as they keep getting money from churches that buy into their campaigns, "Who Cares" if they actually help anyone.

9/25/2005 7:09 AM  

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